Packaging Innovation That Performs, Costs Less, and Does Right By the Planet
Packaging consultant and packaging innovation consultant helping FMCG and food and drink brands launch faster, spend less, and build genuinely sustainable packaging.
"I have spent 18 years proving that packaging does not have to choose between cost, performance, and sustainability. I started this consultancy to bring that same standard to brands who need it most.
Real results, not just good intentions."- Anup Pala, Packaging Consultant
Packaging leadership
trusted by:
PepsiCo
~
Unilever
~
Marks & Spencer
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Hotel Chocolat
~
Gü
~
Mission Foods
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Pulpex
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PepsiCo ~ Unilever ~ Marks & Spencer ~ Hotel Chocolat ~ Gü ~ Mission Foods ~ Pulpex ~
About
I'm Anup Pala, and Anup Pala Packaging Consultancy is my independent packaging consultancy. I'm a packaging innovation and sustainability leader with over 18 years' experience across FMCG, retail, beverages, luxury goods and emerging packaging technologies.
I work with brand owners, packaging and NPD teams, and operations leaders who need senior packaging expertise on tap, for a single project, a full innovation programme, or ongoing sustainability transition, without the cost and delay of a permanent hire. From concept and material selection through to trials, supplier sign off and shelf, I take packaging projects from brief to launch and make sure the numbers behind them stack up.
18+
years leading packaging innovation
and sustainability programmes
117+
packaging launches delivered across FMCG,
retail and food & drink
£1.2m+
in documented packaging savings
188
tonnes of packaging material
removed annually
9 mln+
plastic units eliminated from retail packaging
100%
rPET bottle programmes delivered
across European markets
Five ways I help brands get packaging right, commercially, operationally and environmentally
Packaging Innovation
& NPD
Concept to launch development for new products, formats and materials, trials, technical specs, launch readiness and scale up.
Sustainable Packaging
& Material Transition
Moving to fibre based, recycled, recyclable or lower impact packaging, without guesswork, greenwashing, or a hit to shelf performance.
Supplier & Stakeholder Management
Sourcing and managing the supplier relationships that make packaging programmes actually deliver, on time and on spec.
Packaging Rationalisation
& Value Engineering
SKU reduction, specification optimisation and supplier consolidation that cuts cost and complexity while protecting the brand.
Interim & Fractional Packaging Leadership
Senior packaging cover for a vacancy, a launch,
or a transformation, embedded with your team for as long as you need it.
Why work with me
A hands on operator, not a theorist, every recommendation is grounded in packaging I have actually built, trialled and launched.
Proof, not promises, quantified results across cost, material and plastic reduction, on record with the results in the case studies below.
Fluent across brand, technical, procurement and supply chain, able to translate between teams that often don't speak the same language.
Sustainability that survives contact with a P&L, solutions built to be commercially viable, not just aspirational.
Full lifecycle experience, from first concept sketch through supplier trials to a pack that performs on shelf and in the supply chain.
Ready to talk packaging?
Ready to talk packaging? Submit your inquiry and I'll get back to you within one working day, or call me directly if you'd rather talk it through now.