Senior packaging expertise, applied to your brief, as a single project, a full programme, or ongoing support.

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Trusted Partner, Real Results

  • Packaging Innovation & New Product Development

    For brands launching a new product, entering a new category, or bringing a new packaging format to market.

    • Concept generation and material/technology evaluation

    • Packaging briefs translated into technical specifications suppliers can actually deliver

    • Trials, testing and launch readiness

    • Scale up support from pilot to full production

    • Cross functional project leadership from concept to shelf

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    Sustainable Packaging & Material Transition

    For brands moving to fibre based, recycled content, recyclable, compostable or otherwise lower impact packaging, and needing it done credibly.

    • Material transition strategy (fibre, rPET, recycled content, mono material formats)

    • Recyclability and sustainability claims that hold up to scrutiny, no greenwashing

    • Phased transition planning that protects budget and shelf performance

    • Certification and standards guidance

    • Supplier sourcing for genuinely sustainable packaging materials

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    Packaging Rationalisation & Value Engineering

    For brands whose packaging portfolio has grown complex, costly, or inconsistent across markets.

    • SKU reduction and range harmonisation across markets

    • Specification optimisation to reduce material, weight and cost

    • Supplier consolidation and retendering

    • Line trials and production floor troubleshooting

    • Documented, quantified savings reporting

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    Supplier & Stakeholder Management

    For brands that need someone who can speak fluently to marketing, technical, procurement, operations and suppliers, and get them aligned.

    • Supplier sourcing, onboarding and relationship management

    • Technical requirements translated across commercial and creative teams

    • Governance and sign off processes that keep projects moving

    • Vendor performance and cost benchmarking

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  • Interim & Fractional Packaging Leadership

    For brands that need senior packaging cover, a vacancy, a launch, a transformation, without a lengthy permanent hire process.

    • Embedded interim packaging leadership, full time or part time

    • Stabilising packaging priorities and creating clear governance

    • Structured handover that leaves your team stronger, not dependent

    • Flexible engagement length matched to the assignment

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  • "It was a great privilege working with Anup at Gü. Although we didn't work in the same department, we worked closely together. He is an asset to any team and company."

    -- Rebecca Jane Alderman, Senior Buyer

  • "I had the opportunity to work with Anup developing a new range of products for the UK market. Anup always showed a positive and proactive attitude and full commitment to the project. His packaging knowledge complements his valuable commercial understanding, which made a significant positive impact on the project. Anup is a very approachable person, and he is always looking forward to learning and improving his knowledge in different areas of the business, specifically in Marketing, where he is developing strong skills. Anup is truly a team player, and I recommend him as a member of a challenging and visionary organisation."

    -- Jose Rafael Cortesia,
    Marketing, Strategy & Innovation, Business Development, Leadership

  • "Anup and I worked together promoting a new concept of leisure gift vouchers in the UK. Anup is a very professional and likeable colleague, with excellent communication skills at all levels within an organisation. He is able to adapt quickly to a firm's culture and juggle multiple projects. Apart from that, he has a great sense of humour, and it has been a real pleasure to work with him."

    -- Tomás Macieira, Sales Manager

  • "Anup worked with me as Product Manager at The Full Experience Company (Smartbox), a very fast growing experience voucher company. He was involved in our subsidiary's launch, so he was part of the team that built it from the ground up, and he worked hard to achieve his objectives during a hectic and strategic period, launching the company ahead of Christmas. He took on several different roles at The Full Experience Company, which shows how adaptable he is. He was able to be very versatile, and he's definitely a great team player to work with."

    -- Nacim Benni, Advertising, Data & Tech